Asian Research Journal of Arts & Social Sciences

Cultural tourism in Tanzania, particularly in Mto wa Mbu Ward within the Monduli Council, presents significant opportunities for community engagement and economic development. However, various challenges hinder the effective growth of this sector. This study aims to identify and analyze the key obstacles that are facing development of cultural tourism in Mto wa Mbu, which including inadequate infrastructure, limited marketing efforts, cultural commodification, and environmental concerns. By examining these challenges, the study underscores the need for strategic interventions that can enhance the sustainability and authenticity of cultural tourism experiences in the Monduli council. The study employed the interview method as the primary qualitative tool, complemented by questionnaires to gather quantitative data. This dual approach allows for a comprehensive understanding of the issues at hand. The researcher utilized purposive sampling as the main technique to select respondents directly affected by the study, supplemented by simple random sampling to ensure a broader representation. The findings emphasize the importance of collaboration among local communities, government authorities, and tourism operators to develop a more robust cultural tourism framework. Furthermore, the study highlights the necessity for capacity building, improved resource allocation, and promoting responsible tourism practices that respect local cultures and ecosystems. Addressing these challenges will not only enhance the viability of cultural tourism in Mto wa Mbu but also contribute to the preservation of its rich cultural heritage, benefiting both residents and visitors alike. The study concludes with actionable recommendations and suggestions for further research to foster the development of cultural tourism in Monduli and Tanzania as a whole.